Tuesday, February 3, 2009

It's a Conscious Decision!

Oh Valis, where are you when we need you?

"Turning the old axiom on its head, digital signage is proving that what goes up must go higher. Walgreens' new signage system at One Times Square is the biggest video display ever built. "We took inspiration from the traditional billboard style, along with a healthy dose of influence from Blade Runner and Minority Report," says Greg Tribbe, managing director for the display's designer, the Gilmore Group.

"There's not a day that goes by that I don't think of that movie," adds another Blade Runner fan, developer Sonny Astani, who wants to hang a 14-story-tall LED sign from a new condo project currently going up in downtown Los Angeles.

...While Dick didn't necessarily think such advanced and permissive out-of-home technology was a good thing for society, those working in the medium have taken his vision as an archetype for the future. Certainly, the signage at One Times Square manifests Dick's futuristic precognition in the here and now."

As someone who has frequently been shocked by the accuracy of Dick's paranoid prognostication, it's not unusual to see his name cited in an article on advertising. However, to cite him as an influence on your colonization of the sky is quite another thing...

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