Here Comes Success

"Everyone loves the Horatio Alger version of life. What they don’t realize is that these transformations begin in shame, because poverty feels shameful. It shouldn’t, but everyone who’s experienced it confirms this. Sometimes people say, I didn’t know we were poor—Don Draper knows he’s poor, very much in the model of Iacocca or Walton, who came out of the Great Depression, out of really humble beginnings. Or like Conrad Hilton, on the show. These men don’t take no for an answer, they build these big businesses, these empires, but really it’s all based on failure, insecurity, and an identity modeled on some abstract ideal of white power. I’ve always said this is a show about becoming white. That’s the definition of success in America—becoming a WASP. A WASP male.

The driving question for the series is, Who are we? When we talk about “we,” who is that? In the pilot, Pete Campbell has this line, “Adding money and education doesn’t take the rude edge out of people.” Sophisticated anti-Semitism. I overheard that line when I was a schoolteacher. The person, of course, didn’t know they were in the presence of a Jew. I was a ghost. Certain male artists like to show that they’re feminists as a way to get girls. That’s always seemed pimpy to me. I sympathize with feminism the same way I identify with gay people and with people of color, because I know what it’s like to look over the side of the fence and then to climb over the fence and to feel like you don’t belong, or be reminded at the worst moment that you don’t belong.

Take Rachel Menken, the department-store heiress in the first season of Mad Men. She’s part of what I call the nose-job generation. She’s assimilated. She probably doesn’t observe the Sabbath or any of these other things that her parents did. That generation had a hard time because they were trying desperately to be buttoned-down and preppy and—this is my parent’s generation—white as could be. They were embarrassed by their parents. This is the story of America, this assimilation. Because guess what, this guy Don has the same problems. He’s hiding his identity, too. That’s why Rachel Menken understands Don, because they’re both trying desperately to be white American males."

-Matthew Weiner, The Paris Review Interview